Marketing is the external image of something (such as a business). Marketing is the term for all external forces that represent your image. Marketing covers a huge variety of forces that represent your (eg) company image such as; your staff, how much you pay your staff, your products or services, your prices, your branding, your advertising and promotional exercises and much, much more..). It s everything that can cause the image and perception of your business to be set or altered. As image and perception is practically everything to a venture and its longevity it is a huge money business and one that is very hard to master.

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