Pay per click (PPC) is a form of advertising that is used on many websites, search engines and advertising networks. PPC is when advertisers pay a certain amount when visitors click on the advertisers ad(s). Advertisers bid on common keywords that users would usually type in a search engine. When a user types those keywords, the advertisers ad will appear under a heading of sponsored links or sponsored ads . The higher the bid for the keyword, the higher position you are in the ad group. Websites such as Google and Yahoo Search Marketing use PPC. It is an effective way to get your product or service noticed. Google Adwords, Yahoo Search Marketing and MSN Ad Center use PPC

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