stands for Search Engine Results Page. It is the page that a search engine returns after a search. There are different ways to rank highly in these results.

1. Search Engine Optimisation (SEO), is the art/skill to rank a website highly in these natural search results.
2. Advertising, programmes like Adwords allow you to bid for keywords and display next to keywords
3. Directory submission, Yahoo for example has a manually built up directory that is used in search results.

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