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webmaster vocab - Webmaster Dictionary - domainer

 




 

What is domainer?

A person who makes a living from domain name speculation or by purchasing popular domain names and filling the sites with advertising. Example Citations: A single good domain name — Candy.com, Cellphones.com, Athletesfoot.com — can bring in hundreds of dollars a day, in some cases while the owner hardly lifts a finger. Schwartz, for instance, directs his traffic to one of the many small companies that serve as go-betweens with Google and Yahoo, the two giants that make this all possible. The middlemen, known as aggregators, do all the heavy lifting, designing the sites and tapping into one or the other of the search engines’ advertising networks to add the best-paying links. Many other big domainers cut out the middlemen, creating their own webpages and working directly with Google or Yahoo. —Paul Sloan, Masters of Their Domains, Business 2.0, November 18, 2005

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