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Tuesday, July 24, 2007

Plan for Q3 07 online

I firmly believe that without a good plan it is difficult to focus and achieve objectives. That's why when the project was launched, we published a 12 week startup plan. I'm glad to say that we have (over)achieved every single one of our objectives in 6 weeks instead of 12. Now that the project is firmly launched, we are ready to move into a new phase: Getting the site ready for a big launch. (plan for Q3 07).

So what do we need to focus on to get ready for a big launch at the end of September?

First of all we need to put you in charge. This is a community project, where the members take the decisions. Over the next 2 months I would like the members to elect a management team. Every manager will get complete responsibility over a part of the site.
We will also start using the forum more actively so you can vote on what direction you think the project needs to head into.

The second workstream will be focused on quality. What can we do to improve the site? We have an improvements section on the members forum where you can drop anything that you think will improve the quality. It can be as small as a misspelling in a word or as big as designing a new layout.

Thirdly we need to extend the site to move it from a webmaster dictionary to the ultimate webmaster resource. We also have a suggestions area on the forum where you can drop all your suggestions in.

The fourth workstream is focused on monetisation. We need to make sure we have everything in place before we start properly promoting the site, to ensure we have a good way of converting our traffic into $$.

Finally, we will continue our link building, dictionary extension and referring member campaigns to continue to grow the site.

At the end of the quarter or sooner if we think we have achieved these objectives, we will organise a member vote to see if we are ready to go live and release our project onto the world with a solid campaign

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